Idea Cellular’s new catch line for akkha India, “Walk When You Talk” may be trying to bring about a revolution to motivate people towards “walking” for fitness and health. Extrapolating the concept portrayed, it seems people do not have any time other than when they are talking to walk. Isn’t that a more serious problem? I would say, do not “Walk When You Talk”, especially when you are anywhere near a metro construction or crossing a busy road or a railway line or walking in the rain or in a crowd.